Welcome to  Beauty Kingdom Academy privacy policy notice.

We are strongly committed to protecting the privacy of our website users and customers, including students who as part of their course enrolment are provided access to The Beauty Academy Student Portal. This policy relates to the personal information that you may be asked to provide when contacting us, using our website. This includes personal data, email address and other pieces of personal data specific to you.

We set out below our guidelines to inform you of the specific information we collect, how we use this information and what options you have in sharing this information with us when you contact us, visit our website and/or student portal site.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


This privacy notice aims to give you information on how we collect and processes your personal data through your use of this website including any data you may provide through this website when you purchase products, register with us for courses or otherwise, or sign up to our newsletter.

This website is not intended for children and we do not knowingly collect data relating to children.


www.beautykingdomacademy.co.uk (Website) is a site owned and operated by Beauty Kingdom Academy Limited, a company registered in England and Wales, company number 13667810. Our registered office is at 399 High street, Lincoln, LN5 7SS

You can contact us by writing to us at the above address, emailing us at info@beautykingdomacademy.co.uk or by calling us on 07875196409 or 07983919113. Our lines are open between 9.00 am to 5.30pm Monday to Friday (excluding Bank and Public holidays).

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


We may update this policy from time to time by updating this page, this allows our users to always be aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected. This policy was last updated on 9th August  2022.

It is important that the personal data we hold about you is accurate and current. Please let us know if there are any changes to your situation, contact or personal details. This is so that we can communicate with you safely and quickly.

Please let us know straight away if any of these change:

  • Your name
  • Address (including if you move abroad)
  • Phone number (including mobile)
  • Email address

We will contact you using the most recent address, email or phone number you’ve given us. If you don’t tell us promptly about a change in your details, you may not receive information that could be important


Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, home and/or contact address, email address and telephone numbers.
  • Financial Data. Credit card transactions are processed using our own internet merchant account and authorised via a third-party payment gateway system. The payment gateway is an authority in trusted modular payment solutions and security systems on the internet.
  • Transaction Data includes details about payments to and from you and other details of your purchases with us, courses you request and any other products or services we provide.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes information relating to any courses or education you have previously attained or completed, your hobbies, interests, preferences, feedback and survey responses. Any medical information that may lead to contra-indications during training.
  • Usage Data includes information about how you use our website and your purchases from us.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel an order you have with us, but we will notify you if this is the case at the time.


We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • order products from us;
  • request details of products or courses from us;
  • register for our educational courses;
  • create an account on our website or on Beauty Kingdom Academy Portal;
  • request marketing to be sent to you;
  • enter a promotion or survey; or
  • give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.


We are the sole owner of the information collected on our website and through our communications with you. We will not sell, distribute or lease this information to third parties unless we have your permission or are required to do so by law.

We collect information from our users at several different points on our website and the information being gathered is specified upon each form. We also may gather or verify information with you when communicating with you by telephone, email, using the Live Chat option on our website or when accessing our Student Portal website.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract, we have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by Contacting us.


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details by at some other time and, in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any company outside of our group of companies for marketing purposes.


You can ask us or third parties to stop sending you marketing messages at any time by Contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Where you book a course, we will process your enrolment and you will be asked if you wish to be added to our email mailing list, which we hope you will agree to as this will ensure we are able to deliver the best level of service and communication to you. Mailing list-based marketing communications will be relevant and not excessive.


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We may have to share your personal data with the parties set out below for the purposes set out in the table above.

  • Third Parties as defined in the Glossary;
  • Shipping Companies and Suppliers;
  • Examination boards and our insurance partners:
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We will not disclose your personal data to any other third parties without your specific consent unless we are required to do so by law.


Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete information you believe is incomplete.
  • The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.
  • The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by Contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Third parties:

  • Service providers acting as processors based who provide IT and system administration services.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide banking, legal, insurance and accounting services.
  • HM Revenue & Customs (and like bodies outside of the UK), regulators and other authorities who require reporting of processing activities in certain circumstances.

Shipping Companies and Suppliers means those third-party shipping companies e.g. Royal Mail, UPS etc we use to ship orders of physical products such as starter kits, and third party suppliers of products such as starter kits which supply products direct to our customers. Information may be provided to these companies only with the express purpose of being able to directly supply your ordered product/service to you. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.


We respect the privacy of all our visitors to the website, and Student Portal website (access to which is only provided to registered students). The Cookie Policy outlines our policy concerning the use of cookies, web beacons and similar technologies. Cookies, web beacons and similar technologies are small text files stored on your computer, mobile, tablet or other device used on the Internet, which helps to collect information from your device.


We use information gathered from cookies to help improve your experience of our website(s). Some cookies are essential, so you can navigate the website and use its features. We use Google Analytics to collect traffic data about how users use our website(s) and what content is most useful to our visitors. Targeting and advertising related to cookies are used to deliver advertising that is most relevant to you and your interests. They are also used to limit the number of times you see an advert as well as to measure the effectiveness of the advertising campaign. Where and if used, they are usually placed by the advertising networks with our permission.


We will store a persistent cookie so that you may retrieve the products in your shopping cart with no need to go through re-choosing all of them again. However, the cookies will eventually expire if there is no activity in your cart e.g. view, add to etc. for a number of days. This website’s cookies do not contain any personally identifiable information.


Some cookies are not related to us. They have been set on our website by others, for example when you visit a page embedded with content such as YouTube or Facebook, these service providers may set their own cookies on your web browser. We do not control the use of these cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party that originally set them. You should check third party websites for more information about these cookies.


If you have signed up to receive marketing communications, we may combine information collected through these cookies, web beacons, your device identifier etc. with your profile of information provided directly by you. This is so we can provide you with more tailored content.


If you do not want any information collected via a site cookie on our website or Student Portal website, you can use your browser settings to deny or accept any individual or all cookies. Each browser is different so check your browser’s Help menu to learn how to modify your cookies. If you turn off cookies, you may not have access to some features or functionality on all or part of our websites that otherwise improve your experience. Services such as access to the Student Portal which require login may not work without allowing cookies.

It is important to ensure you are happy to accept cookies if wishing to complete a course requiring use of the Student Portal, before booking as no cancellations or refunds can be provided on such basis where you are unable to access the course materials or to participate. More information about cookies and details of how to manage or disable them can be found at www.aboutcookies.org


The information contained in this website and upon the Student Portal website is for general information purposes only. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the websites or the information, products, services or related graphics contained on the websites for any purpose. Any reliance you place on such information is therefore at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with the use of this website or the Student Portal website.

Through this website and the Student Portal website, you are able to link to other websites which are not under our control. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.


If you have any questions about our privacy statement, the practices of our sites, or your dealings with us, please contact us and let us know. Alternatively, if you have any specific questions, please email us at info@beautykingdomacademy.co.uk